Legal

Privacy Policy

Last updated: 14 May 2026

This policy explains what personal data VidFinder collects, why we collect it, and how you can control it. We've written it in plain English rather than legalese — if anything is unclear, just ask.

1. Who we are

VidFinder is owned and operated by Wyler Marketing Ltd (Company No. 14047902), a company registered in England and Wales. For the purposes of UK data protection law, Wyler Marketing Ltd is the Data Controller for personal information collected through this website.

Wyler Marketing Ltd (Co. No. 14047902)
Collingwood Buildings
38 Collingwood Street
Newcastle Upon Tyne
NE1 1JF
United Kingdom
support@vidfinder.io

2. What data we collect

We may collect the following categories of personal data:

  • Email address and password hash — when you create an account or sign up for early-access. Passwords are hashed by Supabase and never stored in plain text.
  • Billing and payment information — your payment method details are collected directly by Paddle (our payment processor). We do not receive or store card numbers. We do receive order metadata: plan type, amount, currency, and subscription status.
  • Usage and analytics data — pages visited, referrer, browser type, device type, and country-level location, collected automatically when you browse the site or use the app.
  • Product behaviour data — feature interactions, session length, and in-app events collected via PostHog to help us understand how VidFinder is used.
  • Search Console data — aggregate search query and click data associated with vidfinder.io, as reported by Google Search Console. This data is not linked to individual users on our end.
  • Advertising measurement data — if you accept analytics cookies, the Meta Pixel sets two first-party cookies (_fbp and _fbc) and captures page views and key conversion actions (e.g. signup button clicks, checkout views). We also send matched, hashed event data (your hashed email, hashed user ID, IP address, and user agent) to Meta server-side via the Conversions API so we can measure the effectiveness of our advertising.

3. How and why we use your data

We use the data we collect for the following purposes:

Early-access interest list

Your email address is added to our mailing list (managed by ConvertKit) so we can notify you when VidFinder launches and send relevant product updates.
Legal basis: Consent (you explicitly opted in by submitting the form).

Account & subscription management

We use your email address and account data to authenticate you, manage your subscription, send transactional emails (receipts, password resets), and enforce our Terms of Service.
Legal basis: Performance of a contract (processing is necessary to provide the service you signed up for).

Website & product analytics

We use Vercel Analytics, PostHog, and Google Search Console to understand how visitors and users interact with VidFinder so we can improve it. Vercel Analytics is privacy-first and does not use cookies or track individuals across sites. PostHog collects in-app behavioural events (e.g. features clicked, searches performed) linked to your account.
Legal basis: Legitimate interests (improving the product in a way that does not override your privacy rights).

Advertising measurement

We use the Meta Pixel and the Meta Conversions API to measure how our paid advertising performs (e.g. how many people who click an ad go on to sign up or subscribe). Where data is sent server-side, identifiers like email and user ID are hashed (SHA-256) before transmission.
Legal basis: Consent for the Pixel and for browser-context Conversions API events (Lead, StartTrial) — nothing fires until you accept the analytics cookies. Legitimate interests for the server-to-server Purchase event fired from our payment webhook (transactional measurement that does not rely on browser cookies).

4. Third-party processors

We share data with the following third-party services solely to operate VidFinder. Each acts as a data processor on our behalf and is contractually bound to handle your data securely.

ProviderPurposeData transferred
SupabaseAuthentication & database (account storage)Email address, hashed password, subscription status
PaddlePayment processing & subscription billingEmail address, billing details, order metadata
ConvertKitEmail list management & newslettersEmail address
PostHogProduct & behavioural analyticsIn-app events, session data, account ID
Vercel AnalyticsPrivacy-first website analyticsPage views, referrer, device type (no PII)
Google Search ConsoleSearch performance monitoringAggregate search & click data (no individual tracking)
Meta Platforms (Facebook)Advertising measurement & conversion tracking (Pixel + Conversions API)Hashed email, hashed user ID, IP address, user agent, _fbp/_fbc cookie values, event metadata (and currency/value on Purchase events)

We do not sell, rent, or share your personal data with any other third parties.

5. International data transfers

Some of our third-party processors operate in the United States (ConvertKit, Vercel, Google, Meta Platforms). Where personal data is transferred outside the UK, we rely on processors who participate in frameworks or standard contractual clauses recognised as providing an adequate level of protection under UK GDPR.

6. How long we keep your data

  • Account data — retained in Supabase for the duration of your account. You can request deletion at any time; we will remove your data within 30 days. Note that billing records may be retained longer to meet legal/tax obligations.
  • Email address (marketing) — retained in ConvertKit until you unsubscribe or request deletion.
  • Product analytics — PostHog retains event data for up to 1 year. We do not store this data independently.
  • Website analytics — Vercel Analytics retains aggregated data per their own retention policy (typically 90 days for raw events). We do not store analytics data independently.
  • Payment records — Paddle retains transaction records as required by applicable financial regulations. We retain order metadata for up to 7 years for tax and accounting purposes.

7. Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Erase your data ("right to be forgotten").
  • Restrict how we process your data.
  • Object to processing based on legitimate interests.
  • Withdraw consent at any time (this doesn't affect prior processing).
  • Data portability — receive your data in a structured, machine-readable format.

To exercise any of these rights, email us at support@vidfinder.io. We will respond within 30 days.

8. Cookies

When you first visit the site you'll see a cookie banner asking whether to accept analytics and checkout cookies. Nothing in the "Analytics" or "Checkout" categories runs until you click Accept.

  • Necessary — sign-in session cookies set by Supabase. Required for the site to work; always on.
  • Analytics — PostHog (product analytics and session replay), Vercel Analytics, Speed Insights, and the Meta Pixel for ad measurement (sets the _fbp and _fbccookies). Off by default; only run after you accept. Browser-context server-side events sent to Meta's Conversions API (e.g. Lead on signup) are also gated on this consent.
  • Checkout — Paddle, our payment processor. Only loaded when you accept; required to complete a purchase.

You can change your mind any time via the Cookie settings link in the footer.

9. Complaints

If you have a concern about how we handle your data, please contact us first at support@vidfinder.io. If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

10. Changes to this policy

We may update this policy from time to time. When we do, the "last updated" date at the top of this page will change. For significant changes, we will notify early-access subscribers by email.